In this article, we’re discussing e-commerce enablement and discussing the various inputs required to facilitate online transactions.
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Feel free to use the table of contents to jump ahead to the sections most relevant to you.
Table of Contents
- E-Commerce Enablement
- E-Commerce Enablement Objectives
- What Are the Three Main Types of E-Commerce Activity?
- Frequently Asked Questions
- Ready to Open Accounts With Banks in the USA?
E-Commerce Enablement
E-commerce enablement refers to the implementation of technologies, systems, and strategies by an e-commerce platform or website to facilitate online transactions. This can include online shopping, a digital storefront, an online store, and various other platforms.
Not surprisingly, to facilitate online transactions effectively, e-commerce platforms need to include shopping cart integration and setting up a payment gateway as core components of their plan.
That said, website optimization and mobile commerce are also important in order to ensure a user-friendly interface and seamless transactions. In addition to technological components, this can also include conversion rate optimization and a strong SEO strategy.
Other important factors that e-commerce businesses need to consider include launching a product catalog, inventory management systems, and order fulfillment. Likewise, customer experience is extremely important.
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E-Commerce Enablement Objectives
The main objectives of e-commerce enablement include creating an end-to-end online interface where consumers can purchase goods from a business, the business can fulfill the orders being placed, and the business can manage its inventory of goods to support future sales. In other words, this end-to-end process is what makes e-commerce enablement attractive to business owners and is essentially the process of selling services and products online.
Process of Selling Services and Products Online
The process of selling services and products online involves attracting customers, capturing their payment information, and fulfilling the orders placed. That said, another important (and not as commonly discussed issue) is managing ongoing inventory for future sales, which we’ll look at now.
Enablement of Online Inventory Management
Online inventory management is an important part of the e-commerce process. It includes direct integration of payment gateways, inventory management systems, and (ideally) production processes as well.
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What Are the Three Main Types of E-Commerce Activity?
The three main types of e-commerce business activity are business-to-business (B2B), business-to-consumer (B2C), and consumer-to-consumer (C2C).
Business-to-Business
Business-to-business refers to the sale of goods and services from one business to another. For example, a common business-to-business e-commerce platform might be a wholesale provider that specifically caters to corporate clients and all orders are managed through an online platform.
Business-to-Consumer
Business-to-consumer refers to the sale of goods and services from a business to an individual consumer of the product or service. For example, common business-to-consumer e-commerce platforms are large retail websites like Amazon or Zappos that primarily sell directly to consumers online.
Consumer-to-Consumer
Consumer-to-consumer refers to the sale of goods and services from one individual to another individual. For example, consumer-to-consumer e-commerce platforms include any platform where individuals sell directly to other individuals. Examples include Etsy, eBay, Airbnb, and others.
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Frequently Asked Questions
Below are two of the most common questions we receive from people looking into what e-commerce enablement means. If you have further questions you would like to ask our team, don’t hesitate to get in touch.
What Are the 4 Modes of E-Commerce?
The four modes of e-commerce are business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B). That said, other modes expand beyond these initial four options, which are effectively sub-categories of these four that have been presented.
What Are the Three Basic Components of the E-Commerce Model?
The three basic components of the e-commerce business model include customer acquisition, payment capture, and order fulfillment. In other words, every e-commerce business needs to be able to find new customers, take their money, and deliver the product or services that have been purchased.
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